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All Media & Entertainment AI Use Cases
Allocate cloud compute resources in real time for web and mobile applicationsAssist developers by helping them to identify code errors in real-timeAutogenerate captioning on video or audio filesAutomate CV and resume screeningAutomate community management by monitoring online discussions and flagging abuseAutomate content generation for video and image based marketing materialsAutomate content generation for written based marketing materialsAutomate customer service conversations through a text chatbotAutomate cybersecurity systemsAutomate flagging and/or removal of user generated and uploaded media contentAutomate generation of articles or other written work like press releasesAutomate generation of conversational media contentAutomate media and brand content management and taggingAutomate presentation (for example of news reading) on TV and other mediaAutomate responses to candidate questions during recruitment and enhance candidate engagementAutomate sales conversations through a conversational agentAutomate sales conversations through a text chatbotAutomate software coding, testing and production deploymentAutomate testing of web applications and apps as part of continuous developmentAutomated captioning of video from key events such as sports gamesAutomatically classify businessesBring famous people such as actors, singers and artists back to life visually, recreating the distinctive nuances of their voice and movements in detailCensor user generated content on social media and other platformsConfirm animal identity through eye scansCreate 3D models of 2D imagesCreate ersatz individual digital presence based on digital content captureCreate musicCreate new productsCreate questionable social media content to influence public opinionCreate tailored emailsCreate text based content optimised for customers and consumersCreate video and image based content optimised for customers and consumersCreate visual artCustomise media library catalogue images to drive user click throughDeliver a speech recognition library-SDK-API to support developersDeliver marketing optimised for contextual settingDeliver personalised training courseDetect anomalies in software stacks prior to deploymentDetect defects and quality issues during production using visual and other dataDetect manipulated or falsified mediaDetect plagiarism in documentsDetermine bookmaking odds for sports and other eventsDiagnose emotional reaction to enhance customer experienceDiscover new trends in content consumption patternsEnable enhanced retail customer experience and service through chatbotsEnhance product and service offeringEvaluate and optimise packaging and placementEvaluate investment opportunities in early stage companiesForecast network demandForecast new product demandForecast product / service demand levelsGenerate research for news contentGenerate works of literary fictionHighlight likely issues like copyright infringement or audience age suitability in media contentIdentify alternative roles for candidates during or after recruitment processIdentify and model customer segmentsIdentify most promising potential customers for campaign to targetIdentify persons of interest to law enforcement through facial recognitionImprove accuracy of sports event scoring using real-time sensorsImprove audio qualityImprove image (and video) qualityIntegrate security systems at public entertainment venues such as sports stadiumsLeverage a Natural Language Processing library-SDK-API to support developersLeverage an image recognition library-SDK-API to support developersManage brand reputation by scanning social media to discover references to the company or products or key individualsMeasure biometric and neurological response in product pre-testingMeasure value of earned social media of event brand and product sponsorshipMonitor and measure employee digital media access to support productivity improvementMonitor application performance for resource management and measure KPIs and to identify issues before they become widepsreadMonitor customer experience across multiple channels to build holistic overviewMonitor vital signs through CCTV to detect abnormalitiesOptimise campaign channel mixOptimise customer acquisition targetingOptimise job posting descriptions to attract better and more diverse candidatesOptimise network resource allocation based on real time and predictive load analysisOptimise price and promotion offering by individual or segmentOptimise pricing for services or products based on customer-specific dataOptimise public policy decisions to take into account a greater set of complex interactionsOptimise quality of service and product deliveryOptimise release dates and location targeting for film launch rolloutsOptimise targeted, location-specific, real-time mobile customer experienceOptimise website experience to improve engagement and conversion ratesOptimise website paywall proposition to maximise subscriber conversion ratesPersonalise advertising and recommendations to target individual consumersPersonalise loyalty programs and promotional offerings to individual customersPersonalise media content recommendationsPersonalise product recommendations for existing customersPersonalise product recommendations to target prospective customersPersonalise sales pitch, content and proposition based on customer analyticsPersonalise search resultsPlay limited information games like poker to championship levelsPlay perfect information games like chess to championship levelsPower computer game engines in productsPredict and support strategies to minimise risk of sporting injuriesPredict asset price movements based on greater quantities of data to inform trading strategiesPredict optimal next actions for sales repsPredict outcomes more efficiently by using fewer experiments to reduce research costsPredict results from sporting tournaments or eventsPredict sales and optimise sales funnel actionsPredict testing outcomes
Media & Entertainment Case Studies
20th Century Fox and IBM Research reduce movie marketing production time by using machine learning to select scenes for a movie trailerAllen Institute for AI develops drawing-guessing game to study people-software collaboration using machine learningArtist Ben Snell models sculpture using machine learningBBC is developing interactive fictional programs utilising the natural language generation capabilities of smart home assistants such as Alexa and Google HomeBlackburn Rovers Football Club increasing productivity by identifying staff who had excessive personal computer useBodybuilding.com improves app engagement through personalized narratives about user’s weekly workouts using NLG and machine learning.Brooklyn Dynamics researching an athlete scouting application based on machine learning of historic dataBuzzFeed attracts more suitable job candidates through recruitment response automation using uses IBM Watson and UncubedBytedance ranks web content according to the preference of each user by analysing their behaviour using machine learningCaesar Entertainment drives revenue by optimising floor layouts, pricing and even restaurant menus to better match customer segmentsCaesars Entertainment improves email open rates by 12% and click-throughs by 24% by personalising content using deep learningCaesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learningCaesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine visionClarivate Analytics aims to improve article peer review efficiency by adding natural language processing to its ScholarOne platformColumbia Business School researchers determine that unusual language in news stories can forecast future market stress through natural language processingCondé Nast improves average response time to issues during new content and capability rollout to their websites by 70% using machine learningDadabots creates lo-fi black metal album using deep neural networksDeep Stack''s poker AI delivered statistically significant wins in Texas Hold ''Em poker games through deep learning.Dictionary.com automates software testing before release, saving days worth of effort using machine learningDisney researchers identify, track and predict movie audience enjoyment using facial recognitionElections Canada plans to use AI to identify electoral misinformation campaigns on social mediaElectronic Arts is developing an AI agent which can test for quality assurance during video game production by learning to play against humansEvernote doubles click-to-apply on Glassdoor and attracts ten to forty percent more candidates from underrepresented groups by optimising job descriptions using machine learningFacebook is trying to combat misinformation in the site’s news feed with machine learningFirst Book increases repeat sales by 331% and revenue by 35% by targeting customers who are more likely to do repeat business using machine learningFox predicts likelihood of watching movies at theatres based on trailers with machine learningGiunti, an Italian publishing house, detects cybersecurity threats in real-time using machine learningGoldman Sachs unsuccessfully predicted participants of the World Cup 2018 finals by crunching team data with machine learningGoogle YouTube drives 60% of video clicks through its machine learning recommendation system for usersGoogle YouTube identifies 98% of the videos it removes for promoting extremism using machine learningGoogle YouTube recommendation system uses human raters to train AI resulting in potential inappropriate content promotionGruppo L’Espresso creates 2.5x more videos than it used to, with automatic video creation platform which uses social media trends to decide video contentHMH, the publishing house, forecasts demand to optimise pricing quotes and define salesforce KPIs using machine learningIUT Annecy aims to beat the current record for the fastest bicycle travelling across flat road by creating the optimal aerodynamic design using machine learningIndigo improves candidate experience and cuts hiring costs by 71% using machine learningInstapaper reviews saved articles and generates clean text ready to be read through their app using natural language processingInvesting Channel increased campaign content engagement 4x by optimising target audiences with real-time data using Nielsen AIJX Press Corp automates news story generation and writing by using AI to find events on social mediaLas Vegas Review Journal publishes 372% more video content by automatically creating videos from stories using photographs and other content using machine learningLion spews out poetry in Trafalgar Square using deep learning for London Design WeekMade by AI generated christmas songs using a neural networkMagenta creates an app which predicts next steps and finishes sketches started by human usersMicrosoft trains a deep neural network to identify human laugh and its intensityNBCUniversal pilots machine learning to analyse ad placement during its shows with a 64% jump in message memorabilityNautilus aims to engage its customer base with AI-powered training and coaching systemNetflix improves core metrics by customising the product images displayed to users with machine learningNetflix increases quality control efficiency by using machine learning to predict which video assets are likely to failNetflix optimises image selection for video merchandising using computer vision to segment video into frames with key elementsNetflix optimises video quality during user playback using machine learning to improve customer experienceNetflix reduces customer churn by several percentage points using machine learning to provide personalised video recommendationsNew York Times increases article commenting capacity by 3x using machine learning to automatically flag inappropriate content for moderator reviewNike offers foot measurement for accurate individual shoe size guide using computer visionObvious'' artists create the first GAN-generated artwork to be auctioned and sold for $432,500Orlando Magic automatically generates personalised in-app and email messages to each one of their fans, boosting season ticket renewalsPGA Tour aims to enhance television broadcasts of its tournament and automate content creation with AIPandora plans to predict artist success rates and identify effective marketing strategies using machine learningPress Association generates 30,000 local news stories a month based on public open datasets and natural language generationPrimer AI improves coverage of women of science using natural language processingQuickplay safeguards its data and interconnected systems with Darktrace’s AI-enabled cyber security productResearchers at Carnegie Mellon University develop AI system that beats world''s four best players in PokerResearchers from Northwestern University achieved 88% accuracy predicting Amazon bestsellers with machine learningResearchers improve film box office success prediction using machine learning transduction algorithmsRiot Games detects anomalies negatively impacting project and software performance in real time to improve product deliveryRocket Fuel uses NLP to protect brand reputation when determining online ad placementRoss Goodwin trained a system to generate literary travel fiction using neural networksRutgers researchers'' AICAN system created art that sold for $16,000 at auction using a generative adversarial networkScientists at New York University improve image manipulation detection accuracy from 45% to 90% using machine learningScriptBook produces financial forecasts for films based on their scripts using machine learning and natural language processingSeattle Reign FC aim to minimise sports injuries through deployment of Microsoft''s Sports Performance PlatformSeenit automates video content tagging and metadata creation for its clients using Google Cloud machine learning APIsSony CSL leads music collaborative Skygge to compose a music album with artificial intelligenceSpecial Olympics Missouri increases new donor retention with AI-enabled data analyticsSpirit AI attempts to make gaming communities more inclusive by using natural language understanding and machine learning to monitor conversations and detect cyber bullyingSpirit AI introduces a Character Engine to create characters that enable players to express themselves better using natural language processingSpotify increased service subscribers by 33% through customised music recommendationsSpotify measures effectiveness of digital ads on foot traffic in real world locations with machine learningStratagem achieves steady returns using deep neural networks to identify betting opportunities on sports fixturesTMZ generates more than 6.5m video views on Facebook by auto editing video contents to suit device screens or platforms using machine learningTV News Archive automatically identifies politicians'' appearances on news programs using facial recognitionThe 2020 Tokyo Olympic and Paralympic Games will implement facial recognition to allow access to venues for athletes, media and other personnelThe AEI analyses China’s changing policy focus through tracking key media reports with machine learningThe AP informs its news stories with analysis of Twitter users'' engagement with the US president''s tweets using machine learningThe All England Lawn Tennis Club assists attendees navigate the venue with an event specific conversational chatbotThe Associated Press has 14-fold increase in its quarterly corporate earnings reporting using Automated Insights'' natural language generation platformThe Associated Press transforms raw earnings data into publishable stories using Natural Language GenerationThe Atlantic editor''s neural network aimed at generating publishable content failedThe BBC 4.1 AI TV broadcasts archived clips selected by a neural networkThe Breeders'' Cup enhances customer experience with an AI-powered horse detection feature and live VR broadcastingThe Hollywood Reporter increases website traffic and customer engagement by personalising auto-play video content using machine learningThe International Gymnastics Federation plans to implement AI technology to assist judges with scoring at the Tokyo 2020 Olympic GamesThe NBA optimises team and players strategy in games with machine learning and vision enabled analyticsThe New York Times automates historic photo content identification and detail extraction with Google computer visionThe Rose Bowl stadium featured a facial recognition technology to track Taylor Swift''s stalkers during her concertThe Salvador Dalí Museum enhances visitor experience through a lifelike of the artist on screens throughout the museumThe U.S. Open enhances and personalises the customer experience by offering fans content in near real time with IBM Watson.The XiaoIce chatbot automatically generates poems based on images using neural networksTicketMaster uses conversational voice and text chatbots to improve event searching and ticket sales experienceToutiao personalises newsfeeds for each of its 600M users using machine learningTrek Bicycle reduces error rates in its website and bike sharing app services from 8-14% to <1% using machine learning to monitor anomalies in real-timeUS Open Tennis used computer vision to analyse social media activity to determine the value generated by each sponsor, placement and network during the 2017 US Open