Use CaseMedia & Entertainment / Media and publishing

Optimise pricing for services or products based on customer-specific data

Optimise pricing for services or product offerings based on customer-specific data. This may include previous purchase decisions or wider data accessed from 3rd parties.

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Revenue

Revenue - Pricing optimisation

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Revenue

Revenue - Better targeting

Description

Optimise pricing for services or products based on customer-specific data

Benefits & ROI

0.7

Linked Case Studies

Case Study

Caesars Entertainment

Caesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine vision

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Case Study

Caesars Entertainment

Caesar Entertainment drives revenue by optimising floor layouts, pricing and even restaurant menus to better match customer segments

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Case Study

Caesars Entertainment

Caesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learning

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Source: mckinsey.com · Editor: original-sdg