Insights/Thought Leadership

Thought Leadership

Policy contributions, research, and practical guidance on AI strategy, governance, and leadership. Published in Financial Times, Prospect Magazine, World Economic Forum, and featured in government publications.

Recent (2025 & Late 2024)

What CIOs need to know about responsible AI and the future of work

RECENTCIO.com2025

Exclusive interview with Simon Greenman discussing MapQuest launch, AI implementation, and CIO strategies.

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The AI race: heads China wins, tails US society loses

RECENTFinancial Times2025

Letter to the editor by Tim Gordon on the geopolitical implications of AI competition.

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AI gives Britain the chance to be a content superpower

RECENTFinancial Times2025

Letter to the editor by Tim Gordon on UK's opportunity in AI content creation.

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Generative AI: Innovating Industries Worldwide

RECENTApple Podcasts2025

Simon Greenman featured as Partner at Best Practice AI discussing generative AI innovation.

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2024

The dawn of the AI election

Prospect Magazine2024

Major article by Tim Gordon on AI's impact on elections and democracy.

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Tim Gordon Author Page

Prospect Magazine2024

Author profile page for Tim Gordon at Prospect Magazine.

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HireVue's AI Explainability Statement and Ethics

HireVue Blog2024

Statement reviewed by ICO, demonstrating Best Practice AI's explainability leadership.

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2023

Best Practice AI—Developing an explainability statement for an AI-enabled medical symptom checker

UK Government (GOV.UK)2023

Official government publication on AI assurance techniques, featuring Best Practice AI's work.

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Mind your language models

Tortoise Media2023

Article featuring quoted comment from Tim Gordon, co-founder of Best Practice AI.

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Britain's AI superpower ambitions require action on AI adoption, not just words on AI safety

Medium2023

UK AI policy and adoption analysis by Simon Greenman.

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A non-technical introduction to ChatGPT and Generative AI

Video Presentation2023

Comprehensive presentation covering ChatGPT, text-to-image, video, music, code generation, risks including deepfakes, hallucinations, and bias.

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Unintended Consequences: Navigating Ethical Challenges in AI Deployment

Harvard Business School D^3 Institute2023

Panel with Aditi Joshi (Google), Nick Lynes (Flawless) on AI explainability, transparency, hallucinations, bias, and legal compliance.

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The Generative AI Gold Rush: Who Will Profit and How?

Harvard Business School Webinar2023

Panel moderator featuring Carlos Eduardo Espinal, Maria Luciana Axente, Sean Williams.

AI, Automation and Analytics

Convergence Summit 20232023

Keynote speaker at Lord's Cricket Ground on AI, Automation and Analytics.

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How AI Can Help Us Thrive

Resiliency The Podcast2023

Discussion on MapQuest launch, AI ethics, future of work, and AI for social good.

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PM Rishi Sunak Convenes A Global AI Safety Summit

The San Francisco Experience2023

Discussion of the UK's Global AI Safety Summit at Bletchley Park.

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The Dual Race to AI & Global Leadership

With Tim & Theos2023

INSEAD discussion on the future of AI.

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2022

HireVue launches AI Explainability Statement in HR industry first

HireVue Press Release2022

Press release explicitly stating the statement was "supported by Best Practice AI".

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HireVue's AI Explainability Statement, an HR industry first

HireVue Blog2022

Blog post describing work with the Best Practice AI team on explainability.

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APPG AI Evidence Meeting

YouTube / All-Party Parliamentary Group2022

Parliamentary evidence meeting featuring Tim Gordon listed as Founder & Partner, Best Practice AI.

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Fact from fiction in the age of Generative AI

Medium2022

Challenges of GenAI content and role of fact-checkers by Tim Gordon.

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Five reasons why your AI needs an Explainability Statement

Medium2022

Practical guidance on AI transparency by Tim Gordon.

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2021

Simmons advises on world's first AI Explainability Statement

Simmons & Simmons2021

Major law firm press release naming Best Practice AI as supporting the world's first AI Explainability Statement.

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Healthily and Best Practice AI publish world's first AI explainability statement reviewed by the ICO

PR Newswire2021

Press release announcing the world's first AI explainability statement reviewed by the UK Information Commissioner's Office.

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Artificial intelligence is an unforgiving mirror

Financial Times2021

Letter to the editor by Tim Gordon (Partner, Best Practice AI) on AI ethics and reflection.

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7 Best Practice Approaches to Commercialising AI in Higher Education

Medium2021

Westminster Briefing conference summary by Best Practice AI.

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2020

Governments must build trust in AI to fight COVID-19

World Economic Forum2020

WEF story by Simon Greenman on building trust in AI during the pandemic.

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Artificial Intelligence Toolkit Helps Companies Protect Society and Their Business

World Economic Forum Press Release2020

WEF press release listing Best Practice AI as a contributor to the Empowering AI Toolkit.

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Davos, 2020. Reflections on my trip to the World Economic Forum

LinkedIn Article2020

Insights from WEF Global AI Council meeting by Simon Greenman.

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2019

Reflections on the World Economic Forum's Summer Davos

LinkedIn Article2019

Coverage of WEF Annual Meetings in Dalian, China.

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Best Practice AI Joins WEF Global AI Council

Press Release2019

First UK AI firm to join the World Economic Forum's Global AI Council and Centre for the Fourth Industrial Revolution.

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Smoke and mirrors: what AI case studies tell us about ourselves

Medium2019

Analysis of AI bias through real case studies by Tim Gordon.

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Best Practice AI on Medium

Medium Publication2019

Publication profile showing articles such as "Six AI predictions for 2019" and "How Dogs Can Best Explain Machine Learning…"

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2018-2017

Who Will Make Money in the AI Gold Rush

O'Reilly AI Conference2018

Keynote presentation at O'Reilly AI Conference 2018.

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Tim Gordon Speaker Profile

AI & Big Data Expo Global2018

Speaker profile for Tim Gordon at AI & Big Data Expo Global.

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Simon Greenman Speaker Listing

Data Science Festival2018

Speaker listing for Simon Greenman at Data Science Festival.

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Credibility & Recognition

Simon Greenman Author Page

World Economic ForumOngoing

Official WEF author/profile page for Simon Greenman.

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Tim Gordon Author Profile

INSEAD KnowledgeOngoing

Author profile explicitly stating co-founder and partner at Best Practice AI.

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Full Fact Our Team

Full FactOngoing

Team page including Tim Gordon bio noting he co-founded Best Practice AI and works with APPG on AI.

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The Age of Intelligence Podcast

Apple PodcastsOngoing

Show page with Tim Gordon described as co-founder at Best Practice AI.

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Simon Greenman Team Profile

Independent EconomicsOngoing

Team profile referencing Best Practice AI and WEF Global AI Council involvement.

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Best Practice AI Company Profile

LinkedInOngoing

LinkedIn company profile showing founding year and positioning.

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Best Practice AI Company Page

CB InsightsOngoing

Company directory page on CB Insights.

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Best Practice AI YouTube Channel

YouTubeOngoing

Official YouTube channel about page.

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