Use CaseMedia & Entertainment / Media and publishing

Discover new trends in content consumption patterns

Discover new trends in consumption patterns (e.g., viral content). Increasingly this sort of data-driven approach is driving editorial decisions - potentially to the detriment of risk-taking originality.

⚙

Revenue

Revenue - New customer discovery

⚙

Revenue

Revenue - Better targeting

⚙

Data

Data - Data mapping / labelling

Description

Discover new trends in content consumption patterns

Benefits & ROI

1.2

Linked Case Studies

Case Study

Toutiao

Bytedance ranks web content according to the preference of each user by analysing their behaviour using machine learning

→

Case Study

Associated Press

The AP informs its news stories with analysis of Twitter users'' engagement with the US president''s tweets using machine learning

→

Case Study

Yahoo!

Yahoo! researchers investigate optimising click-through rates by predicting optimal news story to feature online

→

←Back to Use Case Library

Source: mckinsey.com · Editor: original-sdg