Use CaseMedia & Entertainment / Media and publishing

Personalise advertising and recommendations to target individual consumers

Personalise advertising and recommendations to target individual consumers. This might be based on a wide spectrum of data (mobile, social media, location, etc.) but much will be based on website analytics and tracking widget deployment.

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Revenue

Revenue - Personalisation

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Revenue

Revenue - Better targeting

Cost

Cost - Reduce wastage

Description

Personalise advertising and recommendations to target individual consumers

Benefits & ROI

1.9

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Source: mckinsey.com · Editor: original-sdg