L''Oreal was looking for ways to enhance customer experience by giving them an immersive and personal experience.
"L''Oreal''s Makeup Genius, a mobile app that allows consumers to virtually try on makeup. The app scans a customer''s face, analyzes more than 60 characteristics, then virtually displays how various products and shade mixes can be used to achieve different looks, in real time. Consumers can select a look they like and directly order the right products with just the press of a button. As the app tracks how the customer uses it and what they buy, it learns their preferences, makes inferences based on similar customers'' choices, and tailors its responses."
App has seen 20 Million downloads since introducing the AR feature and has become a driving factor of digital presence of L''Oreal