Wayfair introduces augmented reality app to visualize furniture in rooms ahead of purchase, just by using smartphone.

Wayfair, Inc. is an American e-commerce company that sells home goods.

"Wayfair’s app projects the furniture or décor in 3D at full-scale, and anchors them to the floor. This lets shoppers see if the object in question fits in the room – without needing to break out their measuring tape. It also helps them get a visual sense of what the room will look like with the new furniture added. And because the image is in 3D, you can walk around it to see it from different sides – which also helps with consumers’ buying decisions."

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