"The ecommerce giant has been doubling down on its AI investments in recent times — it recently hired Jan Pedersen from Twitter to spearhead its broader AI efforts. And last year it rolled out a new computer vision search tool to help shoppers find items using photos either from their camera roll or other websites."
The company reportedly uses machine learning in "all areas of its business, from understanding what buyers are looking for when they start searching to offering them the right pricing, knowing how to advertise inventory, and knowing when shipped products will arrive."
Generally, machine learning is being used in search ranking optimisation, product recommendation personalisation, buyer and seller matching, image recognition, and image search.
Details undisclosed but historic user infromation such as transactions, image data, etc.
AI and ML are driving incremental sales that wouldn’t otherwise have happened... citing in particular AI used for search ranking, inventory understanding, buyer intent, and personalization... these incremental results are being achieved ''quarter after quarter, and year after year.''