Estée Lauder is a popular manufacturer of skincare and makeup products, based in New York. "They want to adapt augmented reality as an essential layer of interaction between beauty customers and brands."
"The chatbot and AR offers different functionalities. The first is the capability to search for and try on lip shades that match an individual person’s skin tone. There is a quiz function that gives recommendations for the correct shade based on ideal colors and finish preferences. Additionally, users can search for lipsticks based on objects’ color."
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