According to the Wall Street Journal: "TGI Friday’s Inc. is expanding the use of artificial intelligence to target ads to individual customers, building upon an experiment last summer that led to a notable increase in sales. The restaurant chain is sweeping up data from point-of-sale systems, social media posts, credit card transactions, and mobile devices, and using AI, bots and mobile apps to develop the campaigns".
From the Wall Street Journal: "In a test of the technologies during a heat wave in New York City last summer, TGI Friday’s tailored pitches to its mobile app users, based on their recent social media posts. If an app user said on Twitter they were dying for a cold Long Island Iced Tea, the chain’s AI bots flagged the post and algorithms matched it to that customer already in the restaurant’s databases. Then TGI Friday’s added a reference to the drink in a message sent to the person’s mobile device to come in during happy hour".
The Wall Street Journal: "TGI Friday’s builds most of the algorithms itself but works with some third-parties to collect and scrub data".
Social media data from Twitter, Facebook and TGI Friday''s app use data
TGI Friday''s claims that "Revenue during happy hour in TGI Friday’s restaurants in the city grew by 70% during the test".