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Personalise strategy to target individual consumers

Personalise strategy to target individual consumers based on multiple data sources (mobile, social media, location, etc.)

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Revenue
Revenue - Customer proposition optimisation (content)
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Revenue
Revenue - Better targeting
Description

Personalise strategy to target individual consumers

Benefits & ROI

1.1

Linked Case Studies
Case Study
Carrefour
Carrefour increased online sales by targeting customers on multiple devices
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Case Study
TGI Friday''s
TGI Friday''s increases happy hour revenue by 70% through ad campaign personalisation based on app users'' social media posting
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Case Study
Trulia
Trulia achieves double-digit increase in consumer engagement through a more personalized, predictive experience using machine vision
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Case Study
Nordstrom
Nordstrom offers multi-channel services to customers while proactively monitoring performance and customer activity across channels with AI enabled analytics
→
Case Study
Dorchester Collections
Dorchester Collections personalises guest experience with machine learning analytics
→
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Source: mckinsey.com · Editor: original-sdg
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