Wunder2 is a UK based cosmetic brand start-up. They are known for "having produced the Internet’s most viral brow product." Understanding customer sentiment is key to their products and marketing.
"Wunder2 has been utilizing technology from IBM Watson to do analysis on 500,000 Customer FB posts and comments to identify sentiment, allowing them to categorize posts and comments. This has given them large scale data to help understand typical concerns, questions, sources and instances of negativity and build strategies to address and pre-empt them where possible."
IBM Watson based natural language processing capabilities to categorise topics and determine customer sentime.
500,000 customer Facebook posts.
They claim they can better "...understand typical concerns, questions, sources and instances of negativity and build strategies to address and pre-empt them where possible."