It is estimated that about 70 percent of shopping carts are abandoned online before a purchase is complete (Sanz, n.d.). A little interaction with the customer could go a long way in completing the transaction.
"Using Watson''s natural language processing ability, XPS helps consumers discover and refine product selections based on their responses to a series of questions. For example, after a shopper enters details on a desired jacket or outdoor activity, XPS will ask questions about factors like location, temperature or gender to provide a recommendation that seeks to meet the shopper''s specific usage and climate needs. Unlike other product recommendation engines, this conversation with the shopper is what enables XPS to refine its recommendations and deliver a more accurate result."
factors like location, temperature or gender to provide a recommendation that seeks to meet the shopper’s specific usage and climate needs
The company claims: * Average customer engagement of two minutes in length * 60 percent click-through rate to try product recommendation