"The Orlando Magic is competing with NBA teams compete with other local attractions for family entertainment dollars. Season ticket holders account for 70% of the Orlando Magic’s ticketing revenue stream. To win ticketholders’ approval, the team wants to offer a customer experience that is personalized to each individual fan."
"Using SAS to analyze customer data, the team targets those whose tickets are not likely to be resold. Then, using the Wordsmith platform for natural language generation, the team automatically turns each customer’s specific data into a personalized email. The emails take each fan’s unique situation into account and explain it using natural language. With Wordsmith, the Magic has full control over the content they produce for each fan and can communicate in their brand voice about any scenario a unique customer’s data presents."
The company claims: * 80% positive email response * Increased awareness of loyalty program * Higher season ticket renewal rates