Media & Entertainment
Case StudyGruppo L’Espresso

Gruppo L’Espresso creates 2.5x more videos than it used to, with automatic video creation platform which uses social media trends to decide video content

Gruppo L’Espresso, a leading media group based in Italy, has automated video content creation and curation using Wochit''s platform. Wochit has their respository or uses client repository to auto-create new videos and publish them on websites or social media and keeps track of views, likes etc

Context

Gruppo L’Espresso is a leading Italian media conglomerate and publisher of La Repubblica and Huffington Post Italia.

The Project

"Wochit enabled Gruppo L’Espresso to produce a high-volume of social videos using AI. Wochit''s platform creates content from client repository by analysing facebook trends."

Results

After 4 months of using Wochit 2.5X times video content was created and Facebook engagement increased by 12-fold.

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