Use CaseMarketingTechnology / Internet services (consumer)

Personalise search results

Personalise search results for individual''s preferences. A key question is who sets these - ideally it is the individual''s needs that do so rather than the need to optimise the commercial serving of advertising.

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Revenue

Revenue - Personalisation

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Revenue

Revenue - Customer proposition optimisation (content)

Description

Personalise search results

Linked Case Studies

Case Study

Toutiao

Bytedance ranks web content according to the preference of each user by analysing their behaviour using machine learning

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Case Study

Trulia

Trulia achieves double-digit increase in consumer engagement through a more personalized, predictive experience using machine vision

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Case Study

Airbnb

Airbnb increased similar property listing recommendations click-through rates by 21% with machine learning embeddings

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Case Study

Airbnb

AirBnB achieves gains in bookings using machine learning models to improve property search results

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