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Use CaseMarketingTechnology / Internet services (consumer)

Optimise search results

Optimise online search results - possibly the most frequently experienced form of AI for consumers. Frequently the optimisation is focused on maximising commercial marketing returns.

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Revenue

Revenue - Product optimisation

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Revenue

Revenue - Personalisation

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Revenue

Revenue - Customer experience

Description

Optimise search results

Linked Case Studies

Facebook''s Marketplace achieves a nearly 100% increase in consumer engagement using computer vision and natural language processing

Airbnb improves search results ranking with the use of deep learning

Expedia optimises its best fare search results using machine learning

Pinterest enhances image search by not only searching for matching items but also related items such as suggesting recipes for grocery items doubling the click-through rates

Disney enhances the search feature in online stores by adding image search and text tagging using machine learning

Dropbox optimises document ranking and retrieval features with the use of machine learning

AirBnB achieves gains in bookings using machine learning models to improve property search results

Monster achieves 20% increase in job applications worldwide with machine learning

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