Description
Market intelligence companies use AI to process and analyse large volumes of social media content — posts, comments, trends — to generate actionable brand intelligence and strategic insights for their clients, compressing research cycles from days to minutes.
Benefits & ROI
Wisesight (Thailand social media analytics company, established 2007) uses Gemini on Google Cloud to analyse large volumes of social voice data. The platform reduced research, insights, and content creation time from 2 days to just 30 minutes — making data analysis accessible to users without prior data analysis experience.
Technology & data
Gemini on Google Cloud; social media data ingestion and processing; NLP for sentiment and topic analysis; dashboard and reporting integration.