When IAG launched LEVEL – an ‘unbundled’ transatlantic airline offering long-haul flights with low ticket prices – they needed a ‘shop in the sky’ which could take card payments from any device (including seat-back) to offer ancillary on-board purchases.
"Our approach featured user-centric design and Rapid Application Prototyping methodologies. We designed, architected, developed, tested and delivered a complete in-flight customer experience system in just 12 weeks, to meet Level''s inaugural flight deadline. * Enables mobile phone card payments * Works with any device * Pairs customer’s device to seatback * Can work on any aircraft * Customers can create and personalise accounts * Uses AI to understand passenger DNA"
For the first time passengers can pair their device to seatback, to browse and buy the latest film, TV and music releases, food & drink, duty-free goods and Wi-Fi packages. Plus they can order and make payments safely and securely direct from their phones – even when the plane is offline and internet connectivity isn''t available.