Context
43% women leave workforce after having children. Companies are looking for a way to retain them.
The Project
Cleo is an app which offers constant support and guidance to expecting parents. "On sign up the app asks the user to respond to a few questions, such as whether it’s their first child and to quantify their attitude to particular services, before generating a suggested support plan, with recommended services viewable and bookable right in the app."
Results
Improved female employee retention