"Triumvirate Environmental is a waste management and environmental health and safety services company. Webinars, blogs, white papers, case studies, and eBooks are among the elements used by the marketing team to attract and convert prospects and retain customers."
"Curata’s self-learning discovery engine enables them to identify at least 20 articles a month to complement their own in-house content and feed the content needs of their four newsletters. Based on clicks and views of the newsletters, the pieces which resonate with audience can be identified and create own content. In addition, Curata CCS has enabled Triumvirate Environmental’s marketing team to: * Identify the most relevant articles across the Internet to feed the content needs of four industry-specific newsletters. * Provide content that helps move prospects closer to becoming customers. * Bolster the company’s comprehensive content marketing program. * Integrate newsletter production with HubSpot marketing.”
According to Curata, Triumvirate: * Gained more than 10,000 new subscribers in 2 years * Generated 2X Web traffic and 3X qualified marketing leads * Generates about 70% of the newsletter content from outside articles