"CircleUp is an investment marketplace for innovative, early-stage consumer product and retail businesses."
Circle Up evaluates start-ups based on financial performance, brand, product, distribution, team based on publicly available data and partner and practitioner data.
"Billions of data points on 1.3 million companies across North America".
The companies claims: * $300m+ Invested since 2012 * Raised millions for start-ups such as Guidboat.Co, Miyoko''s Kitchen, Smarty Pants etc.