Context
"TGI Fridays wanted to create a unique and memorable experience for customers that would increase customer frequency, demonstrate the brand''s innovative mindset, create buzz, and highlight the restaurant''s bar-centric roots."
The Project
Created by Hypergiant, Flanagan is a which creates "personalised drinks based on an individual customer''s mood and flavor preferences". The app scans a customer''s face while it''s being used, which is then used to determine gender and age range. The anonymised data is collected by TGI Fridays for customer analysis.
Results
To be implemented in 2018; intended as marketing and customer data gathering tool
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