The UK Co-op worked with StoryStream to optimise content on their website. StoryStream claims their marketing platform uses AI and improved conversion rates by 11% and delivered a 800% improvement in content curation time.
Creating engaging content that is personalised for website audiences is well suited to artificial intelligence.
"The UK’s fifth largest retailer Co-op recently used StoryStream’s new AI platform Aura for their #nowcookit campaign across content analytics, digital asset management and multichannel publishing"
Dwell times on their website increase by up to 5x, an 11% conversion rate and an 8x improvement in content curation time for the retailer’s marketing team.
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