Hawaii’s state tourism authority wants to connect with customers better and give them a personalised exerience
"When consumers visit the "Discover Your Aloha" microsite, they are asked to opt in to the webcam experience in order to be paired with a Hawaiian guide—the all-knowing bird, the loving spirit octopus or the bold adventurer pig—that best matches their personality. Once viewers grant access to the camera, the facial-recognition software uses 76 facial points, such as the tip of a nose or the edge of a mouth, to determine which parts of the video resonate the most. Afterward, consumers are offered their own customized vacation package with discounts and specific activities through Expedia."
Facial recognition determines which parts of the travel video are liked or disliked by users.
"The facial-recognition software uses 76 facial points, such as the tip of a nose or the edge of a mouth" Travel videos annotated.
In two weeks, visitors were averaging nearly four minutes on the microsite.