"Gousto customers can order a box online and get it 72 hours later – the shortest lead time of any recipe kit company."
"Three areas in which Gousto currently use AI are: Personalisation, Forecasting and Warehouse Optimisation. Combined, these allow us to give our customers a better service than competitors, while also helping reduce food waste to a level far lower than any supermarket. Personalisation - AI (a similar algorithm used by Netflix) to show customers personalised recipe recommendations. Forecasting: Using AI to eliminate food waste from supply chain whilst allowing customers to order what they want, when they want. The in-house machine-learning model produces daily customer order forecasts accurately."
Using machine learning Gousto understands customer tastes and preferences and changes over time to offer personalised recommendations: "Each recipe has associated metadata (cuisine, cooking method, cooking time etc.) and ingredients, which are explored to gain a deep understanding of customer taste preferences. For example, random forest algorithm to predict the uptake of each recipe based on attributes such as cooking time, spice, protein type and cuisine... We cluster customers together according to different attributes like their favourite cuisine or how many people they’re cooking for."
Customer feedback - reviews and ratings Recipe metadata - cuisine, cooking method, cooking time, ingredients
According to the company: * Streamlined operations - near zero waste * 700% growth in customer base