"Godiva, a premier maker of fine Belgian chocolates, owns and operates more than 600 boutiques and has a presence in more than 100 countries. During its 90 years, the company has developed a signature style and personalized service for shoppers at its bricks-and-mortar locations. Now it’s pioneering ways to recreate that luxury gourmet experience for its online customers, too."
"GoDiva wanted to enhance online shopping experience of its customers by updating its website to offer a personalized, intuitive, and responsive experience similar to shopping in a Godiva boutique. Reflektion''s AI interprets each click, site search and page view to present the most relevant products to each website visitor right away. Returning visitors automatically see recommendations based on preferences from previous visits."
"Reflektion is constantly learning, ingesting each new data point (click, view, add-to-cart) and product details to update merchandising in real time."
According to the company, * Site wide conversion rates increased by 24% * Tablet conversion rates increased by 28%