Flipkart is the biggest e-commerce marketplace in India. The company wanted to improve customer product choices to minimise customer dissatisfaction and returns.
According to The Economic Times, through the Mira chatbot "users with broad intent (searching for, say, shoes or bedsheets) are guided with relevant questions, conversational filters, shopping ideas, offers and trending collections."
The Economic Times reports that 50% of search volume is covered through Mira and there has been a 12% increase in cart additions, along with a dramatic improvement of seller experience as well... Flipkart has every reason to expect that AI-led innovation through Project Mira will help us create solid competitive differentiation and cement our market leadership".