In 2017, Adidas unveiled the Speedfactory, a manufacturing site for radically accelerated footwear production, utilising athlete data-driven design and open source co-creation. "However, along with real-time product creation capability came an increased need for anticipation of the materials necessary, as well as their location within the supply chain."
"By utilizing machine learning, the brand is now able to assess millions of consumer-created designs to determine general trends, and use that information to more intelligently shape the entire design process. Adidas’ endeavor also marks a creative and less invasive way to integrate customer needs and desire into products, allowing customers an active role in designing goods rather than simply using data collected on consumers’ preferences and behavior."
hundreds of millions of pictures of consumers'' designs
Adidas states the following results: * Enhanced customer experience by delivering consumer-designed products in 24 hours * Better anticipates future trends demand