Context
John Lewis is using Machine Learning to gain improved Operational Intelligence and support rapid growth for its billion-pound website, johnlewis.com.
The Project
"John Lewis is using the Adobe Analytics solution within Adobe Marketing Cloud, to deliver marketing reports, ad hoc analytics, and integrates with a variety of marketing applications via data connectors. With Adobe Analytics, the company can learn more about its customers’ buying habits and then adjust online experiences to actively drive engagement and conversion. "
Results
The company claims: * Quick identification and resolution of issues online * Real-time business decisions to support website during high-volume shopping events * Double digit growth in sales through online channels
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