Customers using the Sephora Virtual Artist mobile app can identify makeup products in an image using the colour match tool which then provides a list of products available for purchase that match the colour and product. The app is developed in collaboration with ModiFace which specialises in AI for cosmetic applications.
Sephora is a global cosmetics retailer with online and mobile e-commerce platforms, including the Virtual Artist mobile application.
The Virtual Artist app''s capabilities "includes a color match tool powered by artificial intelligence (AI) that deciphers an image and estimates the shade of any product in a photo".
AI to recognise colour shades in images and then provide product recommendations approximating those shades.
Undisclosed
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