Case Studydel Coronado

Hotel del Coronado adjusts pricing to achieve full capacity by predicting seasonal demand accurately

Partnering with Duetto, Del Coronado automated daily revenue management functions so as to derive insights from the data. They were able to better segment customers and identify strategies to better predict demand.

Context

The iconic del Coronado resort approached Duetto to develop a new Revenue Strategy

The Project

"Because the 757-room resort is divided almost into three separate hotels—Beach Village, premium and non-premium rooms—the team recognized an opportunity to look at the hotel’s diverse group of guests differently. Utilizing functionality within GameChanger typically used to manage portfolios of hotels, The Del is now able to easily price rooms and optimize demand separately for each of its offerings."

Results

(2015 vs. 2014) RevPAR: +12.8% RevPAR Index: +5.7%

Related Use Cases

Use Case

Identify and model customer segments

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