Flipkart is the biggest e-commerce marketplace in India. The company needed to automate its backend product cataloguing in order to keep up with the increase in item additions and demand.
From The Economic Times: "The first step for any automated catalog is to accurately classify a product, which is hugely difficult given the unstructured data sellers often provide. ''We now have a machine learning model that can classify the (product) vertical given an image.''"
According to The Economic Times, for "verticals with similar images (say shampoos and body lotions), it uses the product description to classify products with 95% accuracy".