Description
Predict viewership for new content to support editorial investment decisions
Benefits & ROI
0.7
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Source: mckinsey.com · Editor: original-sdg
Use CaseMedia & Entertainment / Media and publishing
Predict viewership for new content to support editorial investment decisions
Predict viewership for new content to optimise editorial investment decisions. The focus may be on single items of content or wider strategic approaches to content generation.
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Revenue
Revenue - Product optimisation
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Revenue
Revenue - Customer engagement
£
Cost
Cost - Optimise resource allocation