what are advisory and service firms doing with AI?

Advisory and service firms are actively integrating artificial intelligence to enhance operational efficiency, automate routine tasks, and provide specialized guidance to clients. Law firms are adopting AI to draft legal briefs and conduct research, with some developing proprietary tools to gain a competitive advantage, though others remain cautious due to risk concerns [4, 9]. Management consultancies are partnering with AI developers like OpenAI and Anthropic to help businesses implement these technologies, while simultaneously advising clients on infrastructure needs, such as powering data centers [1, 5]. The rise of AI is also forcing these firms to rethink their business models, including how they price their services and define the value of their expertise [7, 8]. While AI offers opportunities for growth, it also presents competitive threats from smaller, well-funded challengers and creates internal tensions regarding the role of human advisors versus automated systems [3, 6]. In sectors like finance and accounting, firms are racing to establish governance and data readiness to manage the "insurgency" of AI tools already being used by employees [10, 12].