Use CaseMarketing

Deliver marketing optimised for contextual setting

Context helps with marketing. So emotional states triggered by relevant content will impact on marketing effectiveness - so football on TV attracts specific product categories for example. What should go where can be micro-optimised using AI.

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Revenue

Revenue - Higher response rates

Cost

Cost - Improved advertising efficiency

Description

Deliver marketing optimised for contextual setting

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Source: appliedai.com · Editor: original-sdg