Use CaseGovernment & Public Sector
Predict propensity to support political causes / actors
Modelling populations using wide variety of demographic, polling, socio-economic and online activity data to predict the likelihood that individuals / segments will be receptive to political (or related) messaging. May model appropriate type, mode and style of messaging as well as optimal influencers / messengers,.
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Other
Revenue - Better targeting
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Other
Cost - Better targeted spend (eg marketing)
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Other
Revenue - Customer proposition optimisation (content)