← Use Case Library

Use CaseMarketing

Measure value of earned social media of event brand and product sponsorship

Measure value of earned social media of event brand and product sponsorship

⚙

Revenue

Revenue - Customer proposition optimisation (content)

⚙

Other

Other - Changed PR

⚙

Data

Data - Data enhancement

£

Cost

Cost - Improved advertising efficiency

£

Cost

Cost - Better targeted spend (eg marketing)

Description

Measure value of earned social media of event brand and product sponsorship

Linked Case Studies

US Open Tennnis

US Open Tennis used computer vision to analyse social media activity to determine the value generated by each sponsor, placement and network during the 2017 US Open

←Back to Use Case Library

Source: kaggle.com · Editor: original-sdg