Description
Identify and model customer segments
Linked Case Studies
Case Study
Sears
Sears exceeded the target customer numbers in 50% less time by better segmenting customers to improve loyalty programme and marketing campaign effectiveness with machine learning
Case Study
del Coronado
Hotel del Coronado adjusts pricing to achieve full capacity by predicting seasonal demand accurately
Case Study
Cosabella
Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm''s deep learning
Case Study
Watchfinder
Watchfinder increases average order value by 13% with targeted re-marketing campaign using Google Analytics
Case Study
Caesars Entertainment
Caesars Entertainment offers customers on the casino floor real-time incentives to bet more by identifying their behaviour and emotions through machine vision
Case Study
Shiseido
Shiseido, a Japanese cosmetics company, builds more complete and queryable customer profiles and segmentation using AI and natural language processing
Case Study
Caesars Entertainment
Caesar Entertainment drives revenue by optimising floor layouts, pricing and even restaurant menus to better match customer segments
Case Study
Caesars Entertainment
Caesars Entertainment improves promotional targeting having increased customer individual spend tracking from 58 to 85 percent with loyalty programs and machine learning
Case Study
First Book
First Book increases repeat sales by 331% and revenue by 35% by targeting customers who are more likely to do repeat business using machine learning
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Source: kaggle.com · Editor: original-sdg