Description
Brands use AI video generation to create thousands of unique personalised video ads and communications at campaign scale — adapting creative to individual audience characteristics without sacrificing brand consistency or requiring proportional increases in creative production resources.
Benefits & ROI
Virgin Voyages uses Veo's text-to-video generation to create thousands of hyper-personalised ads and emails in a single campaign go, without sacrificing brand voice or visual style. Demonstrated that brand-consistent personalised video is viable at unprecedented scale.
Technology & data
Veo (text-to-video AI); Gemini for copy generation; brand style guidelines encoding; audience segmentation data; campaign management platform.