Description
Advertising agencies use generative AI to create personalised ad campaigns at a scale and speed impossible with human creative teams alone — generating unique creative variants for individual audience segments and measuring performance improvement vs. standard campaigns.
Benefits & ROI
Monks used Google Gemini for Hatch's personalised campaign: 80% improvement in click-through rate, 46% more engaged site visitors, 31% improved cost-per-purchase, 50% reduction in time-to-investment, 97% reduction in campaign costs versus traditional production.
Technology & data
Gemini for creative generation; audience data integration; A/B testing framework; campaign management platform; performance measurement.