Use CaseMarketing

Optimise marketing mix and execution to deliver target cost per acquisition KPI

Capture optimal cost per acquisition KPI through marketing mix and marketing spend analysis and execution. Typically simplest to execute through digital channels.

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Revenue

Revenue - Sales effectiveness improvement

Cost

Cost - Optimise resource allocation

Cost

Cost - Improved advertising efficiency

Description

Optimise marketing mix and execution to deliver target cost per acquisition KPI

Benefits & ROI

0.3

Linked Case Studies

Case Study

Cosabella

Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm''s deep learning

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Case Study

American Express

American Express increased new online customer acquisition by 40% through machine learning targeted marketing savings significant direct mail costs

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Source: mckinsey.com · Editor: original-sdg