Use CaseMarketing

Optimise campaign creative mix

Identify which ad marketing promotions and campaigns are most effective in driving customer traffic, engagement. Use attribution analysis to optimise marketing mix.

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Revenue

Revenue - Sales effectiveness improvement

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Revenue

Revenue - Higher response rates

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Revenue

Revenue - Customer proposition optimisation (content)

Cost

Cost - Improved advertising efficiency

Cost

Cost - Better targeted spend (eg marketing)

Description

Optimise campaign creative mix

Linked Case Studies

Case Study

Cosabella

Cosabella increased ROAS to 336% by segmenting target markets, and optimising channel selection, campaign content, and paid search using Adgorithm''s deep learning

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Case Study

Alibaba Group

Alibaba Group''s LuBan platform automatically designs 400M online advertising banners using image processing and reinforcement learning

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Source: kaggle.com · Editor: original-sdg