Use Case Library
Use CaseMarketing

Optimise campaign channel mix

Determine and optimise the channels to reach customers with certain characteristics.

Revenue
Revenue - Sales effectiveness improvement
Revenue
Revenue - Higher response rates
Revenue
Revenue - Better targeting
£
Cost
Cost - Improved advertising efficiency
£
Cost
Cost - Better targeted spend (eg marketing)
Description

Optimise campaign channel mix

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Source: kaggle.com · Editor: original-sdg
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