Description
Marketing research companies use AI to create synthetic customer personas by clustering large proprietary datasets and using LLMs to bring those clusters to life as believable, testable personas — enabling marketing campaigns and strategies to be tested against hundreds of synthetic profiles in days rather than months.
Benefits & ROI
Galaxies uses BigQuery, Vertex AI, and Cloud Storage to create 'Synthetic Personas' trained exclusively on proprietary data, enabling campaign testing with hundreds of profiles in 48 hours instead of months. Achieved 85% savings in direct research costs.
Technology & data
BigQuery; Vertex AI; Cloud Storage; clustering algorithms; LLMs for persona generation; marketing campaign testing framework.