Description
Marketing agencies and data platforms use AI to enable teams to perform sophisticated data analysis, campaign reporting, and strategic intelligence tasks independently — without requiring dedicated data analyst support for each request.
Benefits & ROI
Croud (global media agency, 650+ employees) uses custom Gemini Gems for email sentiment analysis, complex data analysis, coding assistance, and supplier-specific data workflows, achieving 4–5X productivity improvements for certain tasks. Ipsos built a data analysis tool for market researchers powered by Gemini 1.5 Pro with Grounding with Google Search for real-world accuracy.
Technology & data
Gemini 1.5 Pro and Flash; Grounding with Google Search; custom Gems; BigQuery; marketing analytics platform integration.