Market research and analytics companies deploy AI to compress data analysis cycles that previously required multiple handoffs between analysts and researchers — enabling individual users to independently complete what previously required a team, and delivering insights in 30 minutes that took days.
Multiple examples from the Google list: Wisesight (Thailand) reduced research, insights, and content creation time from 2 days to 30 minutes using Gemini. Croud (global media agency) achieved 4–5X productivity on data tasks using custom Gems. Ipsos eliminated time-consuming requests to data analysts by building a self-service Gemini 1.5 Pro tool.
Gemini; Gemini 1.5 Pro; Grounding with Google Search for real-world accuracy; BigQuery; custom Gems for repeatable workflows; self-service analytics interface.