Use CaseMarketing

Identify optimal propositions for customer cross-sell and up-sell

Measure and better predict the effectiveness of different techniques to cross and up-sell (e.g. sales, marketing, merchandising) based on historic purchasing and browsing behaviour along with cohort analysis

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Revenue

Revenue - Sales effectiveness improvement

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Revenue

Revenue - Customer proposition optimisation (content)

Description

Identify optimal propositions for customer cross-sell and up-sell

Linked Case Studies

Case Study

Westwing

Westwing, analyzes cross-device integration data using Google analytics in order to market consumers more effectively.

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Case Study

HARPS

Harps Food Stores, increases sales by 5% by optimising decision-making around pricing and promotions using machine learning

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Source: kaggle.com · Editor: original-sdg