Use Case Library
Use CaseNewCustomer Service

Build AI for Real-Time Customer Sentiment Analysis in Contact Centres

Description

Contact centre operations teams use AI to analyse customer sentiment in real time during calls — providing agents with emotional intelligence signals and supervisors with live escalation triggers.

Benefits & ROI

Multiple companies including Definity, DBS, and Sutherland on Google Cloud deploy real-time sentiment analysis via Customer Engagement Suite and Vertex AI, improving agent handling and escalation.

Technology & data

Customer Engagement Suite; Vertex AI; Gemini; real-time speech analysis; sentiment scoring; escalation triggers.

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