Description
Enhance life insurance by predicting lifestyle risks based on habits identified from social media
Technology & data
*** check categry and function
Key considerations
Upside3
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Editor: sdg
Use CaseFinancial Services / Insurance
Enhance life insurance by predicting lifestyle risks based on habits identified from social media
Use social media footprint to build predictive models for assessing individuals behaviour in the real world - specifically lifestyle behaviour and therefore insurance risk. This raises potential data protection concerns in markets like Europe.
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Risk reduction
Risk reduction - Evaluate counter-party risk (eg credit scores)
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Revenue
Revenue - Pricing optimisation